ANDY WARHOL: MARKETING

"In the future everyone will be famous for fifteen minutes." I'm bored with that line. I never use it anymore. My new line is, "In fifteen minutes everybody will be famous."

American artist, social commentator, and icon Andy Warhol, perhaps best known for his stylistic paintings of Marilyn Monroe and Campbell Soup cans, changed art forever. Before there were companies such as Nike and even Levis, Andy understood the power of the media to build an image. When he coined the famous fifteen minutes label, Warhol could well have been discussing the power of marketing. After all, marketing can turn a reviously unknown label or company into a global force.


Warhol summarizes the progression of his career in the world of art and in many ways this progression must be attributed to an intuitive response to the fundamental workings of the American art market during this period.Warhol's major success as a fine artist was due to an ingenius ploy of self-marketing that owed to his redefinition of a contemporary American art and art production and to his own flamboyant existence, thus attracting the vital publicity to reach his goals of celebrity and material success.